Recognises an individual working for a tourism business who excels in their role and deserves to be applauded for their work and commitment to the industry.
B&B and Guest House of the Year
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Recognises bed & breakfast and guest house businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
Camping, Glamping, Holiday Park and Self Catering Accommodation of the Year
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Recognises holiday parks, sites, villages and self catering accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
Customer Excellence Award
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Recognises organisations who can demonstrate how it has specifically embedded the “customer at the heart of everything” approach at its core. This includes from each individual employee’s interaction with customers as well as strategy for overall customer experience and how this has impacted on the business.
Ethical, Responsible & Sustainable Tourism Award
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Recognises tourism businesses committed to being sustainable, responsible and ethical in how they operate and interact with customers, the wider community and the environment.
Experience of the Year
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Recognises providers of truly memorable and immersive activities for visitors to participate in.
Large Hotel of the Year
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Recognises full service hotels providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
Large Visitor Attraction of the Year
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Recognises large visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.
Marketing Campaign of the Year
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Recognises tourism businesses and attractions adopting a proactive approach to marketing – be that through print, digital, social, outdoor, press activity or a mix of all these. This award will look for those who truly understand their audience and base their marketing strategy on solid data and research. We are looking for marketing concepts which are creative, memorable but also measurable with a positive evidence of results.
New Tourism Business of the Year
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Recognises high performing new tourism businesses, demonstrating excellent understanding of their market, exceeding the expectations of their customers with clear plans for future development.
Pub of the Year
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Recognises pubs that make a significant contribution to tourism in their area, with a food and drink offering that includes quality locally sourced produce.
Resilience and Innovation Award
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Recognising businesses within the tourism industry who have demonstrated innovation, resilience and adaptation, along with support for their local communities, during the COVID-19 pandemic.
Small Hotel of the Year
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Recognises small serviced accommodation businesses providing truly memorable guest experiences and demonstrating excellence across every aspect of the business.
Small Visitor Attraction of the Year
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Recognises small visitor attraction businesses providing truly memorable visitor experiences and demonstrating excellence across every aspect of the business.
Taste of East of England Award
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Recognises businesses within the tourism industry that offer food, beverage and service innovation and excellence.